SEO Agency in Surrey, Image a picture with the words SEO Search engine optimisation

SEO Tiptop Top Tips For Beginners

SEO Agency In Surrey offers tiptop top tips for beginners

We are a leading SEO Agency in Surrey and in this article we want to share 3 quick SEO tips that can help to get your business found in online searches.

Businesses need SEO (Search Engine Optimisation)

Why is SEO For business so needed? SEO is a marketing superpower that can help your business grow.

It is important for businesses to understand the basics of SEO and how it can help them. In this short article will provide you with a beginner’s guide to SEO, as well as some helpful SEO tips.

The first thing you need to do, is find out who your target audience is and what they are looking for. The next thing you need to do is find out what keywords they are using when they search for information related to your product or service.

Once you know this, it’s time to start optimising your website so that it appears higher in the search engine rankings when people search for those keywords. Then you need to track your progress so you can monitor the results and learn how to improve them. 

The 3 Things You Must Do to Achieve Success in SEO

1. Write good content.

2. Research your keywords.

3. Optimise your content for search engines.

3 Top Actionable SEO Tips That Work Like a Charm

1. Link Building: One of the most important SEO techniques and something that should be done continuously. It is a process of gaining backlinks through other websites to increase the number of links to your site.

2. Optimising Your Site: Optimising your site for search engines is another important SEO technique that should be done continuously as well. This includes making sure that your website is mobile-friendly and can be crawled by Googlebots, making sure you have a sitemap, and making sure you have a unique title for every page on your site.

3. Keyword Research: The third most important thing you can do for SEO is keyword research so you know what words people are searching for on Google and then optimising your content around those keywords so it will rank higher in the search results.

Of course some keywords and phrases are easier to get found for than other. If you are in a very competitive industry you will need the services of a SEO specialist company. We are a leading SEO Agency in Surrey with a great track record of helping companies to be found in searches. In fact we would love to become your ‘go to’ SEO Agency in Surrey so we offer a free consultation where we can sit together, identify your business goals and targets. If we can add to your success with our expertise then we will be happy to share. 

Acting as your in house SEO team we can carryout all the keyword research for you, identifying where there might be gaps. Optimising your website so it loads fast on any platform. Producing engaging content that gets visitors to stop and read about your goods and services. The ideal scenario is that over time the ROI will out weigh the cost of service.

To find out more or book a consultation, call us on 01276 691199 we are ready to be your ‘in house’ SEO Agency in Surrey.

Top Techniques in Digital Marketing

Top Techniques in Digital Marketing

A big number of online advertisings tendencies seem to circle around two opposing distinct ideas. On one hand we have general humanisation, with content made to your wish, and addressing worries to match the user’s expectancies for better commitment. On the other hand, dealing with the more technical and mechanical characteristics fo the procedure, such as filtering area of the operation that people don’t see, SEO (Search Engine Optimisation).

Here we will cover some of the principals digital marketing strategies of 2021 that are certainly going to give you the edge over the rivalry. Take these tendencies and consider them carefully so you can plan your campaign for the year. Interactive content This is not a new idea, nowadays Interactive Content is a vital practice in digital marketing. This tendency does not only make better the user engagement, it improves their amusement too. They may seem to be insignificant details within the huge structure of things. Nevertheless, it is a very important element of personalisation. Users will feel more personally related with the product.

Collecting the individual’s invaluable data on their preferences is one of the advantages because we can have information about our site or our products. Interactive content requires a high level of knowledge and expertise than some of us don’t have. It is better to give this job to a specialist instead of doing it ourselves. If you are new to interactive content you can work with your local firm, in this way you can pick up their knowledge.

It is easy to find a list of firms by searching online. It is as easy as to type in search “web design agency” and you will have a list of the closer ones to you. Other options are to ask to other local businesses, your local business support agency and to check the recommended firms will help to reduce the list of specialists.

Block ad-blockers Not all the news are positive, unfortunately we have obstacles, and a difficult ones are the ad blockers. The number of users using blocking programs has increased, brands and marketers are experiencing problems because it successfully cuts off their main traffic stream, even the pay per click advertising. Hence, if you the damage is not significant you may decide to leave your setup as it is, but if that is not the case you will want to make some changes to your marketing budget that will give you more productive strategies.

Digital marketing techniques will not always produce the same result and what used to work for us it does not now. This is the reason why you have to be up to date of the recent trends. In this way you will aim to better results, and you will be a good competitor to your rivals in your market.

Multimedia SEO Search Engine Optimization We all know that we can find videos and images online using keywords. But, do you know that you also can submit them for searches or take the files and make a search for their context?. Huge numbers of users are discovering these techniques in visual searches, it is changing the SEO panorama in general. If you decide to benefit of this technique you need to be sure that your video and image campaign in SEO are up to date and shows the following:

That it contains alt text with all imagine descriptions.

Include images into the sitemap.

Having the targeted SEO keywords on your image’s name of files.

Only use high quality videos and images.

videos content marketing

Can videos can boost your content marketing ?

Answer is Yes!

Content marketing is something that all businesses need. If a start up business, certainly be include it in your marketing plans.

Content marketing means putting out useful, informative, interesting content through your blog, social media, or perhaps via a newsletter. The content doesn’t directly sell anything to anyone. This content should be about a specific subject within your area of expertise. Although your call to action might be useful, the overall feel should be of an expert imparting useful information, not of someone trying to persuade a potential customer to part with their money.

Although it might not be the first thing that comes to mind when creating your content marketing strategy, creating videos can boost your business in a big way. Video can make a real difference to your business in a way that simple blog posts and Facebook updates cannot.

Making it more interesting for the customer.

Social Media should now be a large part of the parting plan – Customers now expect you to have some sort of social media presence. Being active on social media has a number of benefits for business, and there are many things you can accomplish with your social presence, such as performing customer service, engaging customers, generating leads, expanding your audience, driving sales, increasing web traffic, gaining valuable insights and feedback from customers. Here’s some information to help guide you:

Facebook: the largest platform, has over 2 billion-plus active monthly users

LinkedIn: the platform for business networking can be used by both B2B and B2C businesses

Twitter: whose platform is immediacy – can be great for information like breaking news, announcements, and trending topics Come check in on our facebook page

Quality Copywriting service, Image written content on a laptop

Why a quality copywriting services is vital for your Business

Content marketing is essential for start ups to grow and succeed, especially in competitive markets. However, developing a powerful content marketing plan hinges on finding quality copywriting services. Copywriting is more than just words, it is a combination of creativity and skill. Quality copy intrigues the readers to wanting to learn more while satisfying search engines for higher rankings. Every business content needs to be actionable, informative, enticing, visible, and conversion ready. But creating content can prove difficult for start ups. Why? Bringing a solution to life is what you’re good at, not producing content assets.

In fact, the top three content marketing challenges are creating content that nets leads, drives traffic, and connects with the target audience.

Outsource Marketing, Image think outside the box

5 reasons to outsource your marketing in 2021

Do you want to improve your business and get more out of your time this year ? (what business owner doesn’t, right?) One of the best things you could do this year is outsource your marketing to us!

Here are five reasons why outsourcing marketing makes sense right now.

1. You get the best Marketing Specialist & their Skills

Great marketing is creating and developing great content and messages that connect with your audience – thats a skill – it is actually a specialist skill. You keep to what you are good at, and let the marketeers do what the are good at. You may need graphic designer, a copywriter and social media expert – its best to hire the right people from the start. And that’s just for starters. Your website also needs to be at its best functionality. Here at Intertec marketing agency we cover all these skills and more.

2. New Ideas & Option’s

Its great to have an external agency – they can look at new ideas. Sometimes fresh eyes and opinions bring not only new challenges but a great boost injection to your business. We think outside teh box!

3. Flexibility

This can fit around your business needs, you may not need a full time marketing department. But you want to boost a product or area in your business at a certain time. Intertec offer a choice of fee options, from retained monthly fees and attractive flat-fee packages to as-and-when project work.

4. Saving the Pennies

In-house Marketing Specialist can be costly as you may need a team – Graphic designer, Web-developer, Copywriter the list goes on. Intertec has ll that under one roof! That’s why outsourcing can save money in the long run.

5. Time Saver

When you outsource your marketing, you save time allowing the experts to do their job in Marketing adn you to focus on what you are good at. Intertec as the marketing agency can find and identify your audience and target them leaving you to focus on working on what you are experts in.

Intertec are here to help you get more out of your marketing in 2021! Contact us now

move your offline business online, Image Man writing on pad

Ways to do business better in 2021

The coronavirus pandemic has made us all change the way we do business, permanently. While challenges certainly remain, there are many ways that small businesses can adapt in order to survive and even thrive. We have selected some of the best advice of 2020 to help make 2021 a much better year.

Starting a business

Government data shows that record numbers of small businesses have been launched since the first lockdown in March.

Got an idea for a business but not sure if the time is right? Starting up – if not now, when?

Finance

Keeping overheads low has never been more important.

Digital accounting apps allow you to record your income and expenditure in real time – and check your tax liability in a few clicks.

Find out what you can claim when you’re working from home. Claiming the costs of using your home as a workplace.

Financial apps can save you time and money but which one to pick? Seven considerations before investing in SMB accounting software

Get the right insurance for your new business. A guide to business insurance for start-ups

Keeping your staff and customers safe means avoiding cash transactions. Getting paid remotely – a guide for beginners

Managing your people

Productivity is a key issue when you and your team are working remotely. Lacking productivity? Here’s how project management software can help

Is working from home affecting team morale? Popular virtual team building exercises

Marketing

Source Data find a good Data List Broker

Video is a key part of the marketing mix – now more than ever. Five tips to give your marketing videos a professional edge While some small firms are fighting to survive, others have found new opportunities, markets and customers as a result of the pandemic. How to grow your business during the pandemic

When it comes to online marketing, conversions are the name of the game. Five tips for a high-converting landing page From web design and SEO to social media and email marketing, data can help you make smarter decisions. When should you use analytics in marketing?

Despite the fact that remote working has become the new normal, many home-based small firms struggle with their brand image. Keeping up appearances when you run a home-based business

Lockdowns mean that many businesses have lost contact with their old customers. Seven ways to re-engage customers that have fallen off the radar

Technology

Bricks-and-mortar businesses need an online presence in 2021. Three ways to successfully move your offline business online

Get your systems in place. Five essential tools every start-up should be using

Cloud technology can boost your productivity and make your business more secure. Three ways cloud solutions can improve your business’ future

Registering as a sole trader, Image of a sole trader

Looking at setting up a Business? Registering as a sole trader ?

What is a sole trader? It simply means being self-employed, although sole traders can also have employees.

Being a sole trader involves some personal financial risk. Sole traders must pay their debts if their business fails. If you’re thinking of starting up a low-cost business (ie one that is unlikely to build up big debts), you probably needn’t worry too much.

How to register | Set up as a sole trader To set up as a sole trader, you need to tell HMRC that you pay tax through Self Assessment. You’ll need to file a tax return every year. Why become a sole trader?

Registering as a sole trader is quick, easy and involves no cost, while preparing sole trader accounts is usually quite straightforward. Sole traders can employ people and become a limited company (‘incorporate’) later on, if they want to.

Getting started with dropshipping, image Checkout

Getting started with dropshipping

As a start up business or any new businesses can be scary. As you may have heard at least half of all new businesses fail within five years. However, there are many businesses that can overcome this hurdle of having to run a business.

A good place to start if you wanted to start a new ecommerce business is dropshipping. This business model you will still have an ecommerce business store as usual but instead with dropshipping you don’t need to purchase stock on your store or to deal with deliveries.

Instead you will find a supplier that will offer a dropshipping service for the products that you’re willing to market and sell to your target market. How it works is when someone orders through your store, you will forward the order to your supplier and they will fulfil everything for you from handling the order to delivery all under your brand.

Getting started with dropshipping

Before you get started with dropshipping, you must think on what type of store you will be and what kind of products you would like to sell to your target customers.

To find an ideal or best dropshipping products, you must find the most suitable suppliers who can fulfil your orders from beginning to end. Looking for suppliers offline and online are the best options for you in this case to strike your own deals with manufacturers. Many businesses may not offer dropshipping in most occasion, but they will most likely consider your request and offer the service for you.

With this strategy, you will gain access to products that are not available online. It will allow you to be the unique seller and ensure that you sell the best product in range that nobody else in the online market sells.

Getting traffic to your online store

Once you online store is set up, you need to get potential buyers to visit to gain revenue for your business. There are multiple ways to generate traffic to your ecommerce store, but the most popular and most effective way to do this is by doing paid online advertising, social media marketing and SEO.

If you’re not willing to invest on paid online advertising, SEO is the best option for this to work. Having an effective SEO strategy, this will help you get even more traffic which can be converted into more sales.

With paid advertisements, you need to make sure that you are reaching the right audience. Setting the right target audience will give you a result of just showing your advert to your chosen audiences which again can convert into more sales and higher conversion.

Testing ads and copy

In the dropshipping model, it is very important to plan your paid advertisement carefully to generate clicks and higher conversion rate. Split testing is a must to do in order to find out if it’s going to be a successful paid advertisement. This means to have different type of ads and compare which ads delivers and converts more.

It may take several tests to find out which ad can generate you more sale for your business but carrying out tests will give you an overview of which has the highest possible rate of conversion.

Conclusion

When it comes to starting a new ecommerce business, dropshipping model is an excellent place to start of your business as this method will pull you away from personally fulfilling the orders yourself. The only priority that you have to do is to your branding and focusing on optimizing your ads and website for higher conversion rate.

LinkedIn Tips Image linkedin logo

Top 10 LinkedIn Tips

LinkedIn is known as the worlds largest professional network. The mission is to connect the world’s of professional in order for to make them more productive and successful. There are only two ways of using linkedIn. You can set up a personal profile and a company page. But what happens after that? We will explain the top 10 things you must do to get started.

1) Presenting your self in the best possible way is a good start to begin with. Make sure you have a professional profile photo, a strong headline and all the key sections filled in.

2) Personalising your URL will look more professional. You can take advantage of this by including this on your business card, email signature and even if you have a website, you can add this on the about section.

3) LinkedIn is not a place for selling or pitching your services. Instead, upload and share your work and add rich media links to highlight your work.

4) Contact details are a must to have in your profile but also making them visible to your network. It will be easy for people to contact you easily.

5) During your previous networking events, you must have met professionals with business cards. Look into those business cards and connect with them if they’ve provided their linkedIn profile.

6) After connecting with people, make sure that you personalize your message with a short note to highlight how you know each other or where you met.

7) Sharing an article is one of the must to do on your LinkedIn profile. Reason for this is you want to be in front of your network.

8) Use of hashtags is another way to be found by other professionals in the LinkedIn network. Adding hashtags on your content will be found by LinkedIn users and editors.

9) Another method to be considered as being active on LinkedIn is when you like, commend and share their content will get you in front of your networks.

10) Following individuals, influencers and businesses will help you gather new within the industry will allow you to know the latest news and updates and also being able to share this within your network.

Improve your search ranking, image Scrabble SEO

10 Tips to improve your search ranking

Have you had enough of advice and now you’re starting to get confused on how SEO (Search Engine Optimisation) works? We will tell you the top 10 tips on this list on how to improve your search ranking to get on the top of the list on search engine websites such as Google, Yahoo etc.

There are so many ways you can discover to improve your rankings on any major search engines. Even the experts of SEO are still trying to find the best results. But here are the ten simple and effective ways to improve your search engine ranking as a result of more traffic to your website and to generate profit from online resources.

1. Post good quality content

Creating a good quality content can be yet challenging. What Google aims to do is to deliver the most helpful content with the most traffic per let’s say a blog. Publishing a content is also all about the keywords being used to increase the traffic to your website.

A good quality content that gives a lot of value to your audiences can gain your website in traffic as what we called organic or direct traffic which is slightly non-reliant to the keywords you’ve used to be found by the public but it’s through referrals and the most important thing is your presence in the organic listings.

2. Post it regularly!

If you created a good quality content or even a content that didn’t really gave you the results of having more traffic to your website. It doesn’t matter! Keep posting regularly improve your content writing skills and soon you’ll see the fast increase of traffic to your website.

3. RESEARCH exceeds all

Competition is tough in the world of SEO as it is currently oversaturated with bloggers and companies aiming to be on the top of the ranking. There are tools available to use for all such as Google Keyword Planner which will help you identify how many people actually use a specific keyword on a monthly basis in any given area. Which is an advantage if you’re looking to run a campaign.

4. Focus your attention on proven positive results

A successful formula to SEO is a positive thing to keep using the same keywords on every content/pages that you will publish on your website. If you’re looking to test new keywords or strategies do as you wish and don’t be afraid to experiment new things but remember to use the existing proven positive results from your previous keywords that has given your website more traffic than it used to have.

5. Optimizing your meta-data

Meta-data on web pages are a must to optimise yet people tend to forget to do this critical process to rank up on listing. Creating an amazing quality content will not get you an instant result of more traffic to your website which means, having a good meta-data set up on a page with your content will increase the chances of your content/page to be noticed by the crawler bots to create a clear insight of that specific content to have a higher chances of ranking up with a well written titles and description which

6. Write headline not just for the readers but also for the search engine

Creating a eye catching headline will attract more readers which is proven to be that 80% of website audiences only read the headline. If your headline is not eye catching enough, there is a high chance that your reader will ignore the whole content. A good headline is not just for your readers but also for the search engine. Use of clever and well-planned keyword for a headline will crawl faster to the search engine bots.

7. Get quality links

Links do also take a huge part of the SEO. Getting a quality link/url from a high qualuty websites can give you a huge advantage of getting discovered and increase numbers of traffic to your website.

8. Generate links from lots of different sources

If you want to rank well, you can focus on just by typing one link. Consider adding yourself to multiple directories to increase the chances of ranking up. The ideal place to get a variety of good quality links is though blogs, forums, bloc comments, social platforms and sometime even associated company websites.

9. The turtle wins the race

Regardless of how good your strategy is you need to move like a turtle as it takes time to build up your rank with a bank of quality content to generate the positive results based on the kind of links to your website. Remaining consistent with your work will always surpass irregular surges of effort from yourself or from your SEO team.

10. Be social

Social media is the biggest platform to posts your content as search engines monitors how active you are on your social media pages such as Facebook & Twitter. It is proven that a business can attract more attention on today’s web users. So get active on social media and build a strong relationship with your audiences/followers to get more likes & shares.

Here in Intertec, we can help you grow your business and improve your search rankings. We will take care of everything on the marketing side of your business. Find out more by calling us on 01276 691199