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What is the 50/30/20 rule in social media marketing
If you manage a brand’s social media presence, you have probably faced the same question at some point: how much of what you post should be promotional? Post too much sales-focused content and your audience switches off. Post too little and the commercial purpose of the...
What are the disadvantages of live chat on websites?
Live chat has become a fixture on business websites across the UK, promoted as a faster, more personal alternative to email and phone support. The pitch is simple: customers get instant answers, businesses reduce call volumes, and conversion rates go up. In reality, the...
How much does email marketing cost in the UK
Cold emailing sits in a legal grey area that confuses a lot of businesses, particularly those that are new to outreach or digital marketing. The short answer is: yes, cold email can be legal in the UK, but only when it is done correctly and in compliance with the relevant...
Is SEO dead or evolving in 2026
Every few years, the same question resurfaces across marketing forums, LinkedIn threads, and conference panels: is SEO finally finished? In 2026, that question feels more urgent than ever, with AI-generated answers appearing directly in search results and the traditional...
What does a PPC agency do
Pay-per-click advertising can feel like a fast track to visibility, but getting it wrong is an expensive lesson. Most businesses that try to manage paid search campaigns in-house quickly discover that bid strategies, audience segmentation, and ad copy testing are not as...
