Answer is Yes!
Content marketing is something that all businesses need. If a start up business, certainly be include it in your marketing plans.
Content marketing means putting out useful, informative, interesting content through your blog, social media, or perhaps via a newsletter. The content doesn't directly sell anything to anyone. This content should be about a specific subject within your area of expertise. Although your call to action might be useful, the overall feel should be of an expert imparting useful information, not of someone trying to persuade a potential customer to part with their money.
Although it might not be the first thing that comes to mind when creating your content marketing strategy, creating videos can boost your business in a big way. Video can make a real difference to your business in a way that simple blog posts and Facebook updates cannot.
Making it more interesting for the customer.
Social Media should now be a large part of the parting plan - Customers now expect you to have some sort of social media presence. Being active on social media has a number of benefits for business, and there are many things you can accomplish with your social presence, such as performing customer service, engaging customers, generating leads, expanding your audience, driving sales, increasing web traffic, gaining valuable insights and feedback from customers.
Here's some information to help guide you:
Facebook: the largest platform, has over 2 billion-plus active monthly users
LinkedIn: the platform for business networking can be used by both B2B and B2C businesses
Twitter: whose platform is immediacy - can be great for information like breaking news, announcements, and trending topics
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