Award Winning Succulents

In 2019, a boutique succulent business approached Intertec Data Solutions seeking a new website. Understanding their initial small-scale operations, we developed a cost-effective WooCommerce solution that balanced ease of use with the premium nature of their specialist products.

After seeing steady but modest sales through their new website, the client sought guidance on scaling their online presence. Our comprehensive digital strategy focused first on Google Shopping – a platform that, while complex, consistently delivers the strongest results for our ecommerce clients.

Project Name

Our Role

Ecommerce PPC, SEO and B2C Email Marketing Campaigns

Instant Google Shopping Success

The campaign launch in early 2022 proved transformative, driving a 400% increase in monthly revenue within the first quarter and maintaining stable growth through to 2025.

This remarkable performance was achieved through meticulous product feed optimisation and strategic bid management across specific plant varieties and seasonal trends.

Constant monitoring and profitability optimising is essential when running Google Shopping Campaigns. Especially with smaller AOV products like what this client sells.

The continued success of the campaign has enabled the client to expand their greenhouse facilities and increase their rare specimen inventory, further strengthening their market position.

Seasonal eCommerce & B2C Email Marketing

To address the seasonal nature of the succulent market, we implemented a dual-approach solution. First, we developed a robust email marketing strategy using MailChimp, ideal for targeted B2C campaigns. Strategic placement of email capture forms across the website has built a dedicated database of over 3,800 engaged customers that continually make repeat purchases.

Email Growth Compared To Last Year

This foundation enables targeted seasonal promotions and automated email campaigns, helping stabilise revenue during traditionally slower winter months. This coupled with site wide seasonal promotions ran through Google Shopping enabled business to keep flowing even when the market had moved into its off season.

Specialist SEO

Our SEO expertise has secured multiple #1 rankings for key commercial terms, now generating approximately 40% of the client’s annual revenue.

This success stems from an ongoing strategy combining on-page optimisation, strategic backlinking, and specialist content creation, delivering consistent month-on-month organic growth.

One notable achievement was establishing the client’s website as the go-to educational resource for succulent care in the UK, with their species-specific growing guides regularly cited by authorities sources.

SEO Performance Last 3 Months

Channel Performance Last 3 Months

Multi-Platform eCommerce

In exploring additional sales channels, we conducted thorough platform analysis. While Pinterest showed initial promise, its high operational costs proved prohibitive given the products’ average order value (AOV).

eBay emerged as the optimal third-party platform, where the client now dominates search rankings for their core product range.

Through this multi-channel approach, what began as a hobby business has transformed into a thriving ecommerce operation, demonstrating the power of strategic digital marketing in scaling specialist retailers.

eCommerce Marketing Experts

To learn more about how our team can help your ecommerce business or to hire us to help increase your sales online contact our team using the contact details below.