European Diet Brand

Technical Rescue and Digital Transformation

At Intertec Data Solutions, we combine technical development and marketing expertise, drawing on over 22 years of industry experience. This case study demonstrates how our dual capabilities proved crucial for an international diet brand facing severe technical challenges.

Our client, a multi-million euro international diet brand, approached us during a critical system failure. Their bloated, legacy tech infrastructure had begun to malfunction, preventing new sales from being processed. The in-house team was unable to resolve these issues, which had persisted for two months.

Customer complaints were mounting, refunds were increasing, and their retailer network was actively seeking alternatives. Adding to the complexity, the internationally outsourced development team became increasingly unresponsive as pressure mounted.

Project Name

European Diet Brand

Our Role

Technical Audit, Development, Ecommerce, PPC and Email Marketing

Multi-Layered Problem

Initially tasked with understanding the existing system independently of the previous development team, our investigation revealed more than just technical issues. We discovered an ageing business showing signs of stagnation across multiple areas, with the failing technical infrastructure being the first visible symptom of deeper organisational challenges.

The Real Technical Diagram From This Project

Technical Overhaul

Through intensive analysis, we mapped the complete technical architecture and identified the root cause of the failed sales processing. After successfully restoring the sales functionality, we highlighted several other critical issues requiring attention. Most notably, the client was operating an obsolete system that was both unnecessarily expensive to maintain and delivered a poor user experience compared to modern alternatives.

Following board approval, we executed a complete system overhaul. Within weeks, we had:

Deactivated the legacy system
Implemented our modern solution
Rebuilt the technical backend
Redesigned the frontend to match high-end diet food supplier standards

B2C Email Marketing

With the technical foundation stabilised, we identified an opportunity within their extensive but underutilised 15-year contact database. Our team immediately began a comprehensive database optimization process.

We first processed and refined the existing data, removing inactive users to ensure maximum deliverability. The remaining contacts were then carefully segmented according to their location and customer type, distinguishing between business-to-consumer and business-to-business relationships.

Following detailed analysis of historical engagement patterns, we developed and implemented a sophisticated weekly multilingual email campaign tailored to each segment.

Revenue Generated From B2C Email Campaign

The Results

The email marketing initiative delivered impressive results:

Over 269,000 emails sent to targeted sub-lists
Generated €120,000+ in additional revenue from existing customers (April-December)
Established a new ’email-only’ revenue channel

Marketing and Technical Experts

To learn more about how our team can help your ecommerce business or to hire us to help increase your sales online contact our team using the contact details below.