Tree Surgeon Success

In September, a local tree surgeon approached Intertec Data Solutions with concerns about his existing marketing agency’s performance. The client was unable to trace the source of his enquiries and questioned the value of his marketing spend.

His monthly marketing expenses had steadily increased over the previous year with no clear correlation to business growth. When pressed for clarification, his incumbent agency provided inconsistent explanations which he felt was designed to hide poor performance – a frustration we frequently encounter with new clients.

Project Name

Our Role

Web Design, SEO, Local SEO and PPC.

Initial Marketing Performance Audit

We conducted a comprehensive audit of all existing marketing activities and website performance. Our investigation revealed the agency was billing for incomplete or non-existent work. Where work had been delivered, it was substandard and lacked strategic marketing direction.

Following our detailed audit report, presented in clear, practical terms, the client terminated his relationship with the previous agency and engaged our services to drive business growth.

Google Local Rankings In 6 Weeks

Real Marketing Solutions

Our first priority was addressing a poorly configured Google Search ad campaign that was costing the client over £1,200 monthly. The existing campaign, while generating some results, was highly inefficient with no conversion tracking in place. Applying our in-house Search PPC processes, we optimised the campaign for maximum efficiency.

The impact was immediate. Within the first month, we halved the monthly ad spend while increasing relevant traffic and enquiries. Building on this success, we undertook a complete website SEO overhaul, removing detrimental content and implementing our proven local area landing page strategy.

This approach, particularly effective for local businesses, involved creating optimised landing pages for each target location, supported by strategic backlinks to secure top rankings for localised search terms like “tree surgeon near me”.

Rapidly Expanding Success

As organic and PPC traffic grew, we expanded onto the Google Local Services platform after optimising the client’s Google Maps profile. This channel proved highly successful, consistently generating an average of 1.5 enquiries daily since early December.

We then researched and expanded into new service areas. While specific services remain confidential for competitive reasons, our client now holds the top positions for two commercial services across the highly competitive Surrey area.

We’ve also secured top three rankings in the immediate area for all their primary business services.

SEO Improvements Since Our Involvement in September

Local Business Marketing Experts

In less than six months, our digital marketing campaigns have transformed this tree surgery business. The client is now expanding their workforce with an additional three-person team and maintains a healthy four-week advance booking schedule. This success demonstrates how effective digital marketing, when properly executed, can drive substantial business growth.

Learn more about how our team can help your local business grow quickly or hire us to help increase your sales online, contact our team using the contact details below.