digital marketing vs web development, image is the words

Digital Marketing VS Web Development – What’s The Difference

Digital Marketing VS Web Development

In this blog we look at digital marketing vs web development and how you need a mixture of both, to have a successful digital strategy. In today’s world, digital marketing has become an integral part of business strategy. It helps businesses reach out to their target audience through various channels.

Digital Marketing is the process of promoting products or services using electronic media. The term “digital marketing” includes all forms of online advertising, such as search engine optimisation (SEO), social media marketing, email marketing, display advertising, mobile advertising, video advertising, and so on.

However, it is important to understand what exactly digital marketing entails before embarking on this journey.

Digital marketing paid and organic

There are two main categories of digital marketing – paid and organic. Paid digital marketing involves paying money to promote your product or service. Organic digital marketing, on the other hand, does not involve any monetary investment. This type of marketing relies on building relationships with potential customers via quality content.

Digital Marketing vs Web Development: What’s The Difference?

While both these methods work well, there are some differences between them. Paid digital marketing includes advertising, search engine optimisation (SEO), social media marketing, email marketing, etc. On the other hand, web development refers to creating websites using HTML5, CSS3, JavaScript, PHP, Python, Ruby, Java, etc.

Why Is Digital Marketing Important For Businesses?

Digital marketing is the backbone of any business. It is used to increase sales and reach out to customers. It focuses on the channels that are most popular with the customers and reaches them through those channels. The three main types of digital marketing are search engine optimisation, social media marketing, and email marketing.

Digital marketing is one of the most effective ways to promote your business online. It allows you to connect with potential customers at any given moment. This makes it easier for people to find your products and services.

Types Of Digital Marketing

The three main types of digital marketing are search engine optimisation, social media marketing, and email marketing. Then there are two main categories of digital marketing: paid and organic. Paid marketing includes advertising campaigns that use pay per click (PPC), display ads, social media marketing, email marketing, and more. Organic marketing refers to the free methods of promotion, such as search engine optimisation (SEO) and social media marketing.

Benefits Of Digital Marketing

In the past, people relied on traditional media to get their messages out. They would advertise in newspapers, magazines, radio, and television. But now with digital marketing, people can reach hundreds of thousands of people with just a few clicks. Digital Marketing is also much more affordable than traditional forms of marketing.

DM is the use of internet and mobile technologies to reach a wider audience.

Digital marketing can be used for many different purposes, some of which are:

– Branding

– Lead Generation

– Sales

– Customer Service

– Customer Retention

– Product Development

In conclusion

Both digital marketing and web development play a vital role in any business. However, there are some differences between them. It is not a case picking between the two. To have a successful business online and enjoy the abundance of opportunities you have to grow your business, you definitely need both.

If you would like to know how we can help you, talk with one of our business development or marketing consultants today, just give us a call or drop us an email.

Call us today for a free consultation. Tel: 01276 691199

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The 80/20 Rule, Image explains the 80/20 Rule

What Exactly Is The 80/20 Rule? How The Pareto Principle Can Increase Your Productivity

What Exactly is the 80/20 rule?

If you’re sitting at your desk, starring at your to-do list, and you’re not sure where to begin, use the Pareto Principle, also known as the 80/20 Rule.

The Pareto Idea, also known as the 80/20 Rule, is a widely utilised principle in many industries and businesses to quickly qualify and  identify the highest priority tasks that have the most impact. You’ll enhance your productivity and earnings once you’ve identified the high-impact tasks.

What is the Pareto Principle?

You’ve probably heard of the Pareto Principle (or the 80/20 Rule) if you’re familiar with economics. According to the Pareto Principle, 80% of your results come from 20% of your work

When researching Italy’s wealth distribution in the early 1900s, Vilfredo Pareto noticed this tendency. Pareto found that only 20% of the population held 80% of Italy’s land. Pareto saw the same 80/20 recurrence in other areas, such as the productivity of his garden’s pea plants. 

It is critical to recognise that the 80/20 Rule is not a mathematical formula. It is, instead, an insight that explains the relationship between effort and outcome. Why not invest your time and effort on the 20% of your job list that is regarded a high priority and yields the biggest return?

How to Take Advantage of the 80/20 Rule

The 80/20 Rule states that 20% of your efforts generate 80% of your results.

When it comes to productivity, the Pareto Principle does not necessarily imply that you should only work 20% of the time or go into the workplace one day each week. It is critical to remember that the Pareto Principle does not recommend working less.

Instead, when applying the 80/20 Rule to your workday, the Pareto Principle can assist you in identifying the tasks that require your attention in order to maximise your time and results. In other words, focus your efforts on the most important tasks and ignore the minor details.

How to Use the Pareto Principle in Business Decision Making

The 80/20 Rule can also assist you make difficult business decisions. Perhaps you have a long list of jobs for several clients, but you’re running out of time. If the 80/20 Rule holds true, you should devote your time and energy on pleasing and creating strong relationships with the 20% of your clients who produce the most benefits (profits), for you

This is not to mean you should be disrespectful or ignore your other clients. However, if you’re feeling overwhelmed or pressed for time, it may be beneficial to identify where you’re getting the best results and devote your time and effort to those clients.

The Pareto Principle can also assist in the identification of company problems and viable solutions. To use the Pareto Principle to solve an issue, brainstorm all viable solutions and work backward. You should focus on the two best solutions to your situation.

Fully grasping the Pareto Principle

Remember that the percentages 20% and 80% are only estimates and observations. The numbers aren’t the point of the 80/20 Rule. The point is that not everything in business is created equal. There are a few items that provide a significantly higher reward than others.

Spend your time focusing on things or with clients that will produce the best results. Applying the Pareto Principle to your business increases your chances of increasing earnings while decreasing wasted time and effort.

We offer business development and marketing consultancy services and apply this principle in our day to day business. If you would like to know how we can help you, talk with one of our business development or marketing consultants today, just give us a call or drop us an email.

Call us today for a free consultation. Tel: 01276 691199

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Make Your Website Accessible, image WCAG 2.1 logo

Make Your Website Accessible 5 Reasons You Really Need To Make Your Website Accessible

Make Your Website Accessible 5 Reasons You Need To Make Your Website Accessible

Why make your website accessible. Why should I make my website accessible is a question we get asked a lot. It’s a good question to be fair, so we wanted to take the time to answer it for you. The top 5 reasons to make your website accessible are listed below:

Expand your reach, your audience, and potential client base

While it would be wonderful to live in a completely altruistic society where firms were not constrained by the need for money, this is not how the business world actually operates. Although there may be some initial costs associated with making your website accessible, there is unquestionably a strong financial rationale for taking the step.

According to estimates, one in every four Americans has a disability. 61 million adults, to be exact! The figure is even more astounding if your business is worldwide in scope. Naturally, providing for the needs of those 61 million adults with impairments immediately expands your potential market by 25%. Making your website accessible to more people ultimately makes you money.

Reduce the risk of litigation and bad publicity

Making your website accessible and compliant with the ADA is required by law if your business is covered by Title III of the Americans with Disabilities Act. Your business runs a serious risk of being sued in court if you don’t comply.

There were almost 2,200 civil ADA claims brought in 2019 especially because of problems with website accessibility. Around 21% of those 2,200 were the subject of several lawsuits. These figures do not account for the much higher number of businesses that settle after receiving demand letters but before a lawsuit is initiated. Tens of thousands of dollars may be spent on settling an ADA lawsuit, and hundreds of thousands of dollars may be spent if litigation is necessary. You cannot afford to take the risks of non compliance.

Getting the edge on the competition

Accessibility is a key differentiator and/or equaliser for websites. In addition to increasing the market share mentioned in point #1 above, you now have a sellable advantage from your rivals. If your competitors are already available, you have now balanced your competition and lessened their advantage.

Civic responsibility and social Inclusivity

In Point 1 we explained the benefits of having your website accessible, but you still might not be convinced. Redefine your position so that it emphasises inclusivity and civic responsibility if the increase in market size is not convincing you. Make your website user-friendly even if you don’t stand to gain financially from doing so. It’s the ethical thing to do.

Maintain your page rank and future proof your SEO

The search engine optimisation and page ranking of your website may be enhanced by using accessibility best practises. Many of the same development approaches that search engines need when assessing page ranking are also required by accessibility requirements. These characteristics may include:

  1. Using H1 H2 H3 headings correctly
  2. Ensuring HTML is correct
  3. Content should be easily readable and logically structured
  4. Including a Site Map for easy crawling
  5. Proper titles on pages 
  6. Instructive unique meta descriptions on every page
  7. Descriptive alt tags on images 

It is widely speculated Google has already included accessibility in their page ranking algorithm or plans to do so in the future. If they haven’t done so before, it stands to reason that they will in the future. In other words, ensuring the accessibility of your website will protect your current page ranking in the future. By now, it should be obvious why making your website accessible is advantageous.

For an in depth look into accessibility, Laura Geley, who is a senior UX/UI designer and member of the prestigious Awwwards jury who specialises in UX solutions for eCommerce, has written this excellent article UX and the Importance of Web Accessibility

If you want to find out how you can have a free WCAG2.1 AA Audit and open up you business to more clients. Call us today for a free consultation. Tel: 01276 691199

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Content Marketing Strategy, Image Content Marketing Strategy jigsaw

Use A Content Marketing Strategy To Be Seen As The Expert

Use A Content Marketing Strategy To Be Seen As The Expert

t’s challenging to design a website that stands out from the competition. However, if you use a content marketing approach, you may build a website that stands out in the world of internet marketing. A content marketing strategy is a methodical approach to producing, disseminating, and measuring material with the goal of raising brand awareness and establishing rapport with your target market. This article will offer an introduction on developing a content marketing strategy as well as some instances of how it may be applied to a website to develop a distinctive online presence.

Fundamentals of Content Marketing

The phrase “content marketing” has certainly come up before. You might have been curious about what it is and why it seems to be used by so many businesses. Creating and sharing content that informs and engages your target audience is the main goal of content marketing. An approach used to increase brand recognition and build connections with customers.

Most people associate content marketing with blogging, but there are plenty other ways to produce content for your company. A content marketing plan uses a variety of content types, including blog articles, videos, podcasts, and infographics.

Spot the difference between content and copywriting

The distinction between content marketing and copywriting is one of the most frequently asked topics when someone first learns about it. While content marketing is the art of creating material that informs and engages your audience, copywriting is the craft of creating an effective sales presentation. Always try to be both amusing and useful while writing content for your website. To increase traffic and develop relationships with your audience, try to produce material that is both appealing and educational.

How to create content for my marketing strategy?

The easiest method to begin developing content for your content marketing strategy is to build a plan that emphasises the following three components:

  • Putting together material that corresponds to the search terms that your target market uses to look for your goods and services.
  • Producing educational content for your audience and with a marketing focus for your business.
  • Generating revenue by producing content that is targeted at your audience.

A crucial step in creating your own content marketing strategy is researching the material of your rivals. You may create a content marketing plan that is more successful and effective by recognising what they are doing well and where they are lacking.. 

How can we help you be seen as the industry expert? We create content marketing plans and strategies that get results.

Call us today for a free consultation. Tel: 01276 691199

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Transformational Offer, Image of Transformation

Do You Have A Transformational Offer, Or Is It Just Nice To Have?

Do You Have A Transformational Offer Or Is It Just Nice To Have?

Which category does your offer fall in to? Nice, Need or Transformational?

Here’s why you need a transformational offer for your business. It’s summer and right now, your potential clients may want to wait until next quarter to get started. Do objections get any more annoying than that?

Today, we want to help you put an end to this.

The key to stop your potential clients from pushing purchases to the next quarter is simple:

Is your offer something that would be NICE to have, or is it something your clients NEED to have?

Let’s explains the difference:

You see, with a “nice to have” offer, potential clients feel like they can get the answer from literally anywhere else.

A “need to have” offer is something with urgency, where they feel like they’re losing money every single day, week and month they go without it.

In other words, they have a great big hole in their business bucket that is a drain that needs fixing.

There’s a huge difference between the two types of offers.

Do you have a transformational offer to keep your clients knocking on your door?

However, it’s not enough to just have an offer that’s a need to have.

The prospect has to actually know they need your offer.

Another key distinction is to make your customer know that what you have is a transformational offer rather than an improvement offer

If your offer is an improvement on what your customer already has or is doing, will many of them want to pay a premium price for it? 

If your offer promises transformation, that’s a different story.

You’d have customers beating down a path to your door, desperate to

buy from you. 

So what do you need to make your offer a transformational offer?  Many times we are too close to our services that we fail to see the real value and potential. Here at Intertec, we can offer you a fresh set over skilled marketing eyes. 

Call us today for a free consultation. Tel: 01276 691199

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Google Search Ads, image Google search page

What is Google Search Ads and Why You Should Care

You need to add a widget, row, or prebuilt layout before you’ll see anything here. 🙂

What is Google Search Ads and Why you Should Care?

Google Search Ads is a form of advertising that you can use to promote your business on Google. It allows you to reach people who are searching for products and services that you offer.

The main benefit of Google PPC Search Ads

The main benefit of Google PPC search ads is that it gives you the ability to target your ads at people who are interested in what you have to offer. It also gives you the opportunity to show your ads based on where they’re located, which is important if you’re a local business.

Google ads are an efficient and effective way to advertise on Google. They are an affordable option for most businesses and they can be used to generate high quality traffic and leads.

Google search ads provide the opportunity to reach a broad audience, with a few clicks of the mouse. Businesses can target their customers not only with the search term used, but also based on location, language, device type, and more.

The ads that you see in the search engine results page.

Not so many years ago the only place you wanted your website to appear was an organically listing at the top of the first page in a Google Search. That was the listing that got most traffic.  While it is still true that the organic listing is the most clicked page link in a search result. Ads are getting significantly more hits and traffic that before.  Searchers are becoming more comfortable clicking them, knowing they will be what they are looking for.

One of the reasons for this is that there is less and less space on the first page of a search. It only takes 4 ads and some call out extensions and site links to make sure the first organic listing is below the fold. When you include the search bar and the local business stack, even being the first organic result means you’re halfway down the page. It’s no surprise then that Google Search ads are the ones getting the clicks.

What are Google Ads and What are the Ad Extensions?

Google Search Ads are the ads that you will see on a search engine results page. They are paid listings that appear on a search engine results page, also known as SERP. There are many different types of Google search ads, and they can be sorted by category or keyword.

Ad Extensions

Ad extensions allow advertisers to include additional information about their business with their ad copy to provide more information about their product or service to searchers. Also ad extensions can be added at any time during an account’s active campaign and will not affect performance metrics like Quality Score or Cost-Per-Click (CPC).

So if you are serious about being found on the first page of a Google search and be seen above the fold, perhaps it’s time to talk to us about running a search ad.  It might be more cost effective than you think.

If you enjoyed this article, we have more here

So, If you want to get found online with Intertecs Google search ads PPC Services call us today for a free consultation. Tel: 01276 691199

Read about our services here

Website Security, Image of computer security

5 Website Security Tips for Big Companies

5 Website Security Tips for Companies

Websites are vulnerable to cyber attacks. Learn how to prevent hackers from stealing your data and ruining your reputation. Hackers are constantly looking for new ways to steal information and money from people online. They use malware, viruses, and other methods to gain access to your computer and steal your personal information.

Install an SSL Certificate.

An SSL certificate encrypts your website so that only authorised users can view it. This prevents anyone who isn’t logged into your site from viewing sensitive information such as credit card numbers, social security numbers, and passwords.

Protect Passwords with Two-Factor Authentication.

If you use two-factor authentication (2FA) on your email account, you should also enable 2FA on your website login. You can do this by adding an extra layer of protection to your website login process.

Monitor User Activity.

Hackers often try to steal user credentials through phishing emails. To protect yourself against these attacks, monitor user activity on your site. This means checking who has logged into your site recently and what they did while there. It’s also important to check whether any suspicious activity has occurred on your site.

Encrypt Data.

If you store sensitive data online, such as credit card numbers, social security numbers, or other personal information, make sure it’s encrypted. You should use an encryption program that encrypts data before storing it online. Then, when users log into your website, the encryption software decrypts the data so it can be used safely.

Back up Your Site.

Make sure you back up your site regularly. This includes backing up your database, files, and images. It also means making regular backups of your code and configuration settings.

If you are concerned about your website security. Call us today for a free consultation. Tel: 01276 691199

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how to grow your online business without social media

5 Ways To Grow Your E-commerce Business Without Social Media

5 Ways To Grow Your Ecommerce Business Without Social Media

There are many ways to grow your eCommerce business without using social media. Read this article to discover them! Social media has become an integral part of our lives. It’s where we share information, connect with friends, and even sell products. But there are other ways to market your product that don’t involve social media. This article will show you how to use these methods to grow your business.

Create a Landing Page

A landing page is a web page designed specifically to attract visitors. You can use a landing page to promote any type of product or service, but it’s especially effective when promoting online courses. A landing page allows you to collect email addresses, build trust, and provide value to potential customers.

Offer Free Shipping

If you’re selling products online, offering free shipping is one of the easiest ways to grow your sales. It’s also an easy way to make sure your customers feel valued. In fact, according to a study by the National Retail Federation, nearly half (48 percent) of shoppers will abandon a purchase if there is no free shipping option available.

Add Reviews

Another way to grow your eCommerce store is to offer reviews. This helps build trust with your customers and encourages them to share their experiences with others.

Promote Your Best Products

You should promote your best products first. If you do not, then people will see your worst products first.

Focus on Customer Service

It is very easy to make mistakes when running an online store. Customers expect fast responses to questions and complaints. They also expect to receive accurate information about what they ordered.

If you want to find out how you can get more clients. Call us today for a free consultation. Tel: 01276 691199

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Website Design Trends, image 2 women talking design

5 Website Design Trends For 2022

5 Website Design Trends for 2022

As more people turn to online shopping, e-commerce has become an integral part of business strategy. Learn about the five key website design trends for 2022 that will help your business succeed. The internet has changed how we shop, communicate, and even learn. In this article, we’ll look at the five most important website design trends for 2022.

Mobile First

Mobile first websites are designed with mobile devices in mind. This means that the site is optimised for viewing on smartphones and tablets. It also means that the user interface is easy to navigate and use.

Responsive Web Design

In addition to being responsive, web designers should consider using adaptive design techniques. Adaptive design allows users to customise the layout based on their device type. This helps ensure that the site looks good on any screen size.

AI Powered Chatbots

Artificial intelligence (AI) is becoming increasingly popular as a means of improving customer service. Chatbots are one form of AI that can provide real-time assistance to customers via text messaging. They can also answer questions, make recommendations, and even schedule appointments.

Augmented Reality

In addition to chatbots, another emerging technology is augmented reality (AR). AR allows users to see virtual objects superimposed onto the real world. This type of technology is being used by businesses to enhance customer experiences. For instance, a restaurant might use AR to allow diners to order food without leaving their seats.

Virtual Reality

Another trend that is gaining popularity is virtual reality (VR), which uses headsets to immerse users into a computer-generated environment. VR is often used as a training tool, allowing employees to practice new skills before using them in the workplace. It also provides a safe place for children to explore their surroundings.

If you want to find out how you can add some of these trends to your website. Call us today for a free consultation. Tel: 01276 691199

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SEO Agency Surrey image laptop on bed

Is Your Website Dead or Just Having a Nap?

How is your website perform right now? If it’s doing well then carry on doing what you are doing, that’s great.

However, if you have noticed a decrease in visitor traffic, less sales leads coming through or your conversions are down then you need to do something about it and quick.

Here are some top tips to give your website a kick start and to wake it up from its nap.

**News Flash**

If your website isn’t easy to use, then it isn’t going to be used…

  • Use eye catching headings to highlight important topics.
  • Use bullet points so that people can scan read
  • Make the navigation simple and intuitive
  • Make the font sizes easy to read
  • Make it accessible to all
  • Include a comprehensive search function so that people can quickly and accurately find what they are looking for.
  • It must be mobile responsive – A huge percentage of searches are done on mobile devices these days, so you have to make sure that your website adjusts quickly to fit the screen size of any kind of device.
  • Nothing will make people leave your site quicker than a website that doesn’t load properly onto their phone.

People have come to your site to answer questions that are specific. Don’t have them distracted by unimportant stuff. The text needs to be brief, concise and to the point. Have a look at what is written there now as see if you can tweak it to increase its impact.

One of the things that Google rates very highly is social signals. Are you making it easy for your content to be shared on social media platforms? Do you have videoscommunicating the personality of your business? Happiness has a real impact on visitor engagement.

Does it have calls to action? Does it ask you to “Buy Now”, “Contact us”, “Sign Up now”? Whatever it is that you want the visitor to do you need to actually ask them, several times. Make sure your contact details are on the footer, so they appear on every page and put calls to action everywhere. On banners, and in the text. This will give people a chance to engage on many levels.

In surveys speed of loading comes out as the number 1 reason people leave a website. We’ve all become so impatient. If a page doesn’t load in 3 seconds or less, we’re gone. If your pages load slowly, I can guarantee that it’s causing you to lose business.

Thereis all sorts of technical stuff I could tell you about here, but the bottom line is you need to speed it up.