Do you have an SEO Strategy?

With the vareity of ways which businesses can reach out to clients, trying to focus on a keeping a consistent message across the platforms can prove to be a bit of a headache and can distract even the best of us from the basics of lead generation. In turn you'll miss out on the opportunities that could've come through had the basics have been done right.

We're looking at SEO (Search Engine Optimisation) here.

You may have an expert team who are able to generate leads for you consistently but they come at a cost as with other, more traditional forms of marketing. When looking at SEO the costs are comparatively low and will boost the visibility of your website, getting your company's website in front of potental clients.

You need to ensure you're keeping up with SEO. This will boost the 'natural ranking' of your website, where your website shows up when a search is run.

SEO is principally the practice of identifying keywords in popoular search terms that relate to your product, service, company, industry or sector. Doing some research on your competitors' websites is never a bad idea if you're struggling to find the keywords that work for you.

Google actively change the algorithms which decide the rankings for websites when a search is run but one of the key constants is the amount of traffic your site gets.

With Google you have a 'pay per click' option to increase the traffic to your website but natural listings are far stronger than any paid for option.

SEO is by no means a quick way to the top, it's a long game that needs to be maintained to get the best results and will continue to have a presence, supplementing any other marketing activities you do.

There are a lot of companies out there who boast of being able to get you to number one withing ludicrously short spaces of time so be careful who you choose to help with your SEO.

Something else to bear in mind is that the cheapest option isn't always the best, choosing the wrong SEO company can have the opposite effect as your website will drop significantly due to webmaster guidelines which outlaw 'black hat' techniques used to boost website ranking.

Fortunately that's where we can help.

If you're wanting some assistance or even a review of your current SEO system then we'd be delighted to speak to you.

For more information regarding our SEO services visit our dedicated page here - http://www.intertecdatasolutions.com/seo

Feel free to give us a call on 01276 69 11 99 or send us an email to [email protected]

 

We are a web design agency based in Surrey and our web designers are experts in combining visual appeal with instinctive usability.

We utilise Google approved, white hat optimisation methods to build quality SEO services under your targeted keywords.

We are a results oriented PPC agency and deliver an exceptionally high ROI. PPC is ideal for new websites looking for immediate results.

Intertec also provide business and consumer data lists to help target your key project base. Our lists are suitable for postal, telemarketing and email campaigns.

Intertec develop android apps to convert your business ideas to usable applications for mobile devices to make interacting with your products and services easier for your customers.