Websites are crucial to the operation of any business today so you have to make sure that they're doing as good as they can be.
In order to achieve this there are several things that you must do, read on to find out if you're getting the best from your website.
All of your products have to have a landing page with as much information for a visitor to make a purchase.
They have to be intereting and the information must be relevant in order to get higher enquiry and sale rates.
Calls to Action
Never rely on a visitor making their own mind up based on the information on your website.
Some visitors prefer engaging with someone before they purchase a product so put a call to action on each page.
There has to be a reminder for them to contact you on each of your pages to ensure they pick up the phone or send an email the moment they require some help or more information.
SEO - Search Engine Optimisation
You could have the best and most expensively made website in your industry but all of that will be wasted if visitors cannot find you.
Make sure your website is optimised for search engines in order to guarantee your website appears in the tops ranks and therefore is visible to all.
PPC - Pay Per Click
A great way to advertise your website with the addition of being able to measure out how much you would like to do.
In terms of generating new business it's an incredibly cost-effective way to get that extra bit of exposure for your website.
Don't get lost focussing on the short term, not all of the leads generated from your website will be looking for a sale immediately.
Some require constant interaction on a regular basis to monitor their progress and help you understand when they are ready to make a purchase.
You should have a plan in place to maintain this regular contact, no matter the size of your business.
Online and Offline Activity
People have a number of methods available to them in order to compare prices and find out where they can get the best offersfor what they want.
They'll do this both online and offline by, for example, going to a shop to find out some more information and have a face to face discussion about the product they're after.
Ultimately majority still return to the web to make that purchase, therefore you need to make sure that, both online and offline, you're able to beat your competitors and win prospects over.
Analyse your Results
Once you've gone through all of the efforts above the only thing left to do is gather up the results and analyse it.
There are free tools such as Google Analytics which will help present the information gathered into an easy to read format.
Use the reports generated and find out where you can improve other areas of your website and maybe even ways to save a few extra pennies.
If you're following the steps above then your website will be bringing in more leads than ever.