Google Ads Training In Reading
Intertec Data Solutions provides professional Google Ads training for businesses and marketing teams in Reading and across the wider UK.
- Bespoke training programmes tailored to your business, budget, and current level of Google Ads knowledge
- Practical sessions covering campaign setup, keyword research, bid management, and conversion optimisation
- Certified Google Ads specialists with over 20 years of proven paid advertising experience
- Flexible delivery available in person at our Surrey and Hampshire offices or remotely via Microsoft Teams
When you invest in Google Ads training with Intertec, you gain the skills and confidence to take full control of your paid advertising, cut wasted spend, and generate consistent, high-quality leads for your Reading business.
Google Ads Training Enquiry Form
PPC Client Case Studies
% increase in YTD Ecommerce Revenue With Google Shopping
Read more about how we won in ecommerce with the full Google Shopping case study
In New Business Generated in 4 Months With Google Search Ads
Learn about our Google search led B2B success in the Google Search case study
% increase in Enquiries with Google Local and Search in 45 Days
Read about how we win with Google Local Ads in the Google Local case study
Professional Reading Google Ads Training to Maximise Your Advertising Investment
For any business owner or marketing professional in Reading, understanding how Google Ads works is one of the most commercially valuable skills you can develop. Without proper knowledge, advertising budgets are quickly eroded by poorly structured campaigns that attract clicks but fail to produce genuine enquiries or sales.
Intertec Data Solutions delivers professional Google Ads training designed around your Reading business, your sector, and your existing paid advertising knowledge. Whether you are building your very first campaign or looking to upskill your team and rescue an underperforming account, our certified specialists will walk you through the strategies and techniques that produce real, measurable results.
With over 20 years of hands-on Google Ads experience spanning ecommerce, B2B, local services, and specialist sectors, Intertec brings genuine expertise to every training session delivered to Reading businesses. Our practical, no-nonsense approach ensures that every participant leaves with actionable knowledge they can put to work immediately, improving campaign performance and maximising return on ad spend from day one.
Our Reading PPC Management Services
We offer comprehensive PPC Training solutions, covering everything you need to succeed in paid advertising. Our services include:
Google Ads Campaign Setup Training
Reading businesses looking to build a paid search presence from the ground up will learn how to structure Google Ads accounts correctly from the outset, ensuring every element is configured to drive performance and avoid unnecessary wasted spend right from the start.
Keyword Research and Match Type Training
Discover how to identify the exact search terms your Reading audience is using, choose the right keyword match types for your goals, and develop a keyword strategy that consistently brings high-intent, qualified visitors through to your website.
Ad Copywriting and Creative Training
Gain the skills to craft compelling, high-performing ad copy that connects with your target audience in Reading, improves click-through rates, and motivates the right actions once visitors land on your website.
Bid Management and Budget Training
Understand the mechanics of Google’s bidding system and learn how to allocate your budget strategically so that every pound of your Reading business’s advertising spend is working as hard as it possibly can.
Conversion Optimisation Training
Learn how to set up accurate conversion tracking, interpret your campaign data with confidence, and make the continuous refinements needed to improve conversion rates and deliver a consistently strong return on investment for your Reading business.
What Does Our Google Ads Training Service Involve?
Our Google Ads training is delivered through structured, practical sessions that take Reading businesses through every stage of running a successful paid advertising account, from initial setup all the way through to ongoing optimisation and performance reporting. Every session is tailored to your business, your existing campaigns, and the specific outcomes you are working towards.
Each programme begins with a thorough skills assessment and a review of your current Google Ads account, followed by a bespoke training plan built specifically around your Reading business goals and budget. From there, sessions cover campaign structure, keyword strategy, ad copywriting best practice, bid management, budget allocation, conversion tracking, and Google Ads reporting and analytics.
Throughout the entire process, Reading businesses benefit from ongoing question and answer support following each session, ensuring that learning is reinforced and any challenges that arise during implementation are addressed promptly. Our training is delivered by certified Google Ads specialists with over 20 years of experience managing paid advertising campaigns across a wide range of industries and budget levels.
Google Ads Training Focused on Growth
Our Google Ads training programmes are built to give Reading businesses the in-house capability needed to grow consistently through paid advertising. By teaching your team a structured, data-driven approach to campaign management and equipping them with the latest Google Ads techniques, we ensure that the knowledge gained translates directly into long-term, sustainable improvements in paid advertising performance.
Google Ads Training Tailored to Your Business
From Search and Shopping campaigns through to Display and Local Services Ads, our training covers every area of Google Ads that is relevant to your Reading business objectives. As a trusted provider with over 20 years of hands-on experience, Intertec uses real data and live campaign examples throughout every session, ensuring that learning is always grounded in what genuinely works rather than theory.
Proven Google Ads Teaching Methods Backed by Data and Experience
Our approach is rooted in the same data-driven methodology we apply to the paid advertising campaigns we manage directly for our own clients. By combining structured learning with ongoing performance analysis, A/B testing principles, and conversion funnel optimisation, we give Reading businesses the analytical mindset needed to continuously improve their campaigns and drive the strongest possible return on every pound of ad spend.
PPC Client Success Case Studies
At Intertec, our results speak for themselves. Our PPC campaigns have helped numerous clients achieve significant growth, from increasing eCommerce sales to generating high-quality B2B leads. Take a look at some of our client success stories to see how we’ve helped businesses just like yours thrive:
B2C PPC Garden Supply Client
472% YOY Growth From Google Shopping PPC
This client is an award winning supplier of home-grown specialty garden plants. They were unsure how to grow their business and break out of the heavy seasonal swings they were seeing.
We audited the market environment and identified a massive opportunity with Google Shopping.
472% revenue Growth seen from 2023 to 2024, driven by a Google Shopping campaign using a CSS. At present this campaign is scaling from strength to strength.
B2B PPC Herb and Spice Broker
£311k in Under 4 Months With Google Search PPC
A multinational herb and spice broker was driving no sales via their digital presence. After providing evidence from our successful campaigns we urged them to invest in a strong website optimised to convert cold traffic.
Once we built them an optimised website we set up a highly targeted B2B Google Search campaign and within 10 days they landed their first online only sale worth £25,000.
Over the following months they cleared a whopping £311,000 from a total ad spend of just under £1,200 over 4 months.
Tree Surgeon Dominates Local PPC
Number #1 With Local Area PPC
One of our more recent clients has seen a major surge in enquiries after a carefully executed Local Area PPC campaign.
This particular client was unsure if PPC even worked for businesses like his, which is common in the trades due to many poor experiences with “have a go” marketing agencies.
We optimised his website to capture leads and set him up a highly optimised local area campaign alongside getting him listed at the top of the Google Local Services section. With a few weeks it was abundantly clear PPC works.
Why Our Clients Trust Intertec For PPC Management
Dedicated Expert Support
At Intertec, we are far more than a Google Ads training provider to Reading businesses. We are a long-term partner in building the in-house paid advertising capability your business needs to grow. Our dedicated trainers give your team the time, attention, and guidance needed to develop genuine confidence in managing Google Ads, and we only ever work with the very best specialists to ensure the standard of our training consistently exceeds anything else available to Reading businesses.
Experienced Google Ads Professionals
Our training team comprises multiple certified Google Ads specialists with over 20 years of hands-on experience managing paid advertising campaigns across a wide range of industries and business sizes. Every piece of knowledge we pass on to Reading businesses is drawn directly from real campaigns and proven results, never from textbooks or untested theory.
Training Programmes Tailored to Your Reading Business
We understand that every Reading business has its own goals, budgets, and challenges, and our Google Ads training reflects that fully. Whether you operate in ecommerce, B2B, local services, or a specialist sector, Intertec builds every training programme around your specific circumstances to ensure that learning is always relevant, practical, and immediately applicable.
Transparent and Measurable Outcomes
Intertec believes in complete transparency throughout the training process for every Reading business we work with. At the close of every session, your team receives clear guidance, structured action plans, and performance benchmarks so you always know exactly what has been covered, what needs to be implemented, and how to measure the growing impact of your in-house Google Ads capability.
Our Other Services
Our highly trained in-house professionals are able to offer many other services to get you from where you are now to where you want to be, we have such a wide range of specialities that there is bound to be a solution or selection of solutions that are perfect for what you and your marketing efforts are trying to achieve:
Local Areas Near Our PPC Training Offices
Take a look at some of our other Google Ads Training Locations Here
- Surrey PPC Training Agency
- Hampshire PPC Training Management Agency
- Aldershot PPC Training Agency
- Slough PPC Training Agency
- Winchester PPC Training Agency
- Camberley PPC Training Agency
- Woking PPC Training Agency
- Guildford PPC Training Agency
- Farnham PPC Training Agency
- Portsmouth PPC Training Agency
- London PPC Training Agency
- Basingstoke PPC Training Agency
- Bracknell PPC Training Agency
- Reading PPC Training Agency
- Fleet PPC Training Agency
- Southampton PPC Training Agency
Intertec House, 1 Tomlins Avenue,
Frimley, Camberley, Surrey, GU16 8LJ
Email: info@intertecdatasolutions.com
Phone: 01276 691199
Other Services Offered By Intertec
Intertec offers more than just PPC expertise; our diverse teams deliver a range of business solutions, from web design and SEO to email marketing and hosting services, tailored to support your growth. Explore how our specialised services can meet the unique needs of your business.
Reading Google Ads Training Frequently Asked Questions
Google Ads training is suitable for business owners, marketing managers, and in-house teams in Reading who want to manage their own paid advertising campaigns more effectively and reduce reliance on external agencies.
The length of a programme varies depending on your starting point and goals, but most Reading businesses complete their core training across several focused sessions delivered over a number of weeks.
Intertec offers both in-person and remote delivery via Microsoft Teams, giving Reading businesses the flexibility to choose the format that works best for their team.
Yes, every training programme Intertec delivers is built around the sector, audience, and competitive landscape relevant to your Reading business.
No prior Google Ads experience is required, as Intertec tailors every programme to the existing knowledge level of the participants, whether complete beginners or those with some existing campaign experience.
Yes, every session is designed to be immediately practical, meaning Reading businesses can begin applying what they have learned to their campaigns as soon as each session concludes.
Yes, Intertec can deliver group training sessions to accommodate full marketing teams, ensuring consistent knowledge and a shared approach to Google Ads management across your Reading business.
Training covers all major campaign types relevant to your business, including Search, Shopping, Display, and Local Services Ads, tailored to the specific goals of your Reading business.
Yes, Intertec provides structured guidance, reference materials, and action plans following each session to support Reading businesses as they implement what they have learned.
Training builds lasting in-house capability within your Reading business, giving your team the knowledge to manage, optimise, and scale campaigns independently rather than remaining dependent on an external agency.
Yes, Intertec keeps all training content current, ensuring Reading businesses are taught the latest Google Ads features, platform changes, and best practices as they stand today.
Intertec establishes clear performance benchmarks at the outset, allowing Reading businesses to track improvements in key metrics such as click-through rates, conversion rates, cost per lead, and overall return on ad spend.
Whilst the initial programme gives your Reading business a strong foundation, periodic refresher sessions are recommended to keep your team up to date as Google Ads continues to evolve.
Simply get in touch with the Intertec team by phone on 01276 691 199 or via the enquiry form, and we will arrange an initial consultation to understand your goals and design the right training programme for your Reading business.
