Google Ads Training
Intertec Data Solutions provides professional Google Ads training for businesses and marketing teams across Surrey, Hampshire, and the wider UK,.
- Bespoke training programmes tailored to your business, budget, and current level of Google Ads knowledge
- Practical sessions covering campaign setup, keyword research, bid management, and conversion optimisation
- Certified Google Ads specialists with over 20 years of proven paid advertising experience
- Flexible delivery available in person at our Surrey and Hampshire offices or remotely via Microsoft Teams
When you invest in Google Ads training with Intertec, you gain the confidence and capability to take control of your paid advertising, reduce wasted spend, and drive consistent, high-quality leads to your business.
Google Ads Training Enquiry Form
PPC Client Case Studies
% increase in YTD Ecommerce Revenue With Google Shopping
Read more about how we won in ecommerce with the full Google Shopping case study
In New Business Generated in 4 Months With Google Search Ads
Learn about our Google search led B2B success in the Google Search case study
% increase in Enquiries with Google Local and Search in 45 Days
Read about how we win with Google Local Ads in the Google Local case study
Professional Google Ads Training to Maximise Your Advertising Investment
Understanding how Google Ads works is one of the most valuable skills a business owner or marketing professional can develop. Without the right knowledge, paid advertising budgets are easily wasted on poorly targeted campaigns that generate clicks but fail to convert into meaningful enquiries or sales.
At Intertec Data Solutions, we deliver professional Google Ads training tailored to your business goals, your industry, and your existing level of paid advertising knowledge. Whether you are setting up your first campaign or looking to sharpen your team’s skills and improve an underperforming account, our certified specialists will guide you through the strategies and techniques that deliver real, measurable results.
With over 20 years of hands-on Google Ads experience across ecommerce, B2B, local, and specialist sectors, we bring genuine expertise to every training session. Our practical, straightforward approach ensures that every participant leaves with actionable knowledge they can apply immediately to improve campaign performance and maximise return on ad spend.
Our PPC Management Services
We offer comprehensive PPC Training solutions, covering everything you need to succeed in paid advertising. Our services include:
Google Ads Campaign Setup Training
Learn how to build well-structured Google Ads campaigns from the ground up, ensuring your account is set up correctly from day one to maximise performance and minimise wasted spend.
Keyword Research and Match Type Training
Discover how to identify the search terms your target audience is using, select the right keyword match types, and build a keyword strategy that drives qualified, high-intent traffic to your website.
Ad Copywriting and Creative Training
Gain the skills to write compelling, high-performing ad copy that resonates with your audience, drives click-through rates, and encourages the right actions on your website.
Bid Management and Budget Training
Understand how Google’s bidding system works and learn how to manage your budget strategically to get the greatest possible return from every pound of your advertising spend.
Conversion Optimisation Training
Learn how to track conversions accurately, interpret performance data, and refine your campaigns continuously to improve conversion rates and drive a consistently profitable return on investment
What Does Our Google Ads Training Service Involve?
Our Google Ads training is delivered as structured, hands-on sessions that take you through every aspect of running a successful paid advertising account, from initial setup through to ongoing optimisation and reporting. Each session is tailored to your business, your existing campaigns, and the specific outcomes you want to achieve.
- Initial skills assessment and Google Ads account review
- Bespoke training plan built around your business goals and budget
- Campaign structure and account setup workshop
- Keyword research and match type strategy session
- Ad copywriting and creative best practice training
- Bid management and budget allocation guidance
- Conversion tracking setup and optimisation training
- Google Ads reporting and analytics walkthrough
- Ongoing Q&A support following each session
Our training is delivered by certified Google Ads specialists with over 20 years of experience managing paid advertising campaigns across a wide range of industries and budgets. Whether face-to-face at our Surrey or Hampshire offices or remotely via Microsoft Teams, every session is practical, focused, and directly applicable to your business.
Google Ads Training Focused on Growth
Our Google Ads training programmes are designed to give your business the in-house capability it needs to grow through paid advertising. By teaching your team a data-driven approach to campaign management and equipping them with the latest Google Ads techniques, we ensure that the knowledge gained translates directly into sustainable, long-term improvements in paid advertising performance.
Google Ads Training Tailored to Your Business
From Search and Shopping campaigns through to Display and Local Services Ads, our training covers every aspect of Google Ads relevant to your business objectives. As a trusted Google Ads training provider with over 20 years of hands-on experience, we use real data and live campaign examples throughout every session to ensure that learning is always grounded in what actually works. Every training programme is built around your goals, your budget, and the specific challenges your business faces in paid search.
Proven Google Ads Teaching Methods Backed by Data and Experience
Our approach to Google Ads training is rooted in the same data-driven methodology we apply to the paid advertising campaigns we manage directly for our own clients. We draw on over 20 years of Google Ads experience to ensure that everything we teach is tested, proven, and relevant to the current advertising landscape. By combining structured learning with ongoing performance analysis, A/B testing principles, and conversion funnel optimisation techniques, we give your team the analytical mindset needed to continuously improve their campaigns and drive the strongest possible return on every pound of ad spend.
PPC Client Success Case Studies
At Intertec, our results speak for themselves. Our PPC campaigns have helped numerous clients achieve significant growth, from increasing eCommerce sales to generating high-quality B2B leads. Take a look at some of our client success stories to see how we’ve helped businesses just like yours thrive:
B2C PPC Garden Supply Client
472% YOY Growth From Google Shopping PPC
This client is an award winning supplier of home-grown specialty garden plants. They were unsure how to grow their business and break out of the heavy seasonal swings they were seeing.
We audited the market environment and identified a massive opportunity with Google Shopping.
472% revenue Growth seen from 2023 to 2024, driven by a Google Shopping campaign using a CSS. At present this campaign is scaling from strength to strength.
B2B PPC Herb and Spice Broker
£311k in Under 4 Months With Google Search PPC
A multinational herb and spice broker was driving no sales via their digital presence. After providing evidence from our successful campaigns we urged them to invest in a strong website optimised to convert cold traffic.
Once we built them an optimised website we set up a highly targeted B2B Google Search campaign and within 10 days they landed their first online only sale worth £25,000.
Over the following months they cleared a whopping £311,000 from a total ad spend of just under £1,200 over 4 months.
Tree Surgeon Dominates Local PPC
Number #1 With Local Area PPC
One of our more recent clients has seen a major surge in enquiries after a carefully executed Local Area PPC campaign.
This particular client was unsure if PPC even worked for businesses like his, which is common in the trades due to many poor experiences with “have a go” marketing agencies.
We optimised his website to capture leads and set him up a highly optimised local area campaign alongside getting him listed at the top of the Google Local Services section. With a few weeks it was abundantly clear PPC works.
Why Our Clients Trust Intertec For PPC Management
Dedicated Expert Support: At Intertec, we are more than just a Google Ads training provide, we are your long-term partner in building the in-house paid advertising capability your business needs to grow. Our dedicated trainers give your team the time, attention, and guidance needed to develop genuine confidence in managing Google Ads, and we only work with the very best specialists to ensure the standard of our training is consistently ahead of anything else available.
Experienced Google Ads Professionals: Our training team comprises multiple certified Google Ads specialists with over 20 years of hands-on experience managing paid advertising campaigns across a wide range of industries and business sizes. The knowledge we pass on to your team is drawn directly from real campaigns and proven results, not textbooks or theory.
Tailored Training Programmes: We understand that every business has unique goals, budgets, and challenges, and our Google Ads training reflects that. Whether you operate in ecommerce, B2B, local services, or a specialist sector, we build every training programme around your specific circumstances to ensure the learning is always relevant, practical, and immediately applicable to your business.
Transparent and Measurable Outcomes: We believe in complete transparency throughout the training process. At the conclusion of every session, your team receives clear guidance, structured action plans, and performance benchmarks so you always know exactly what has been covered, what needs to be implemented, and how to measure the impact of your growing in-house Google Ads expertise.
Our Other Services
Our highly trained in-house professionals are able to offer many other services to get you from where you are now to where you want to be, we have such a wide range of specialities that there is bound to be a solution or selection of solutions that are perfect for what you and your marketing efforts are trying to achieve:
Local Areas Near Our PPC Training Offices
For some clients having a face to face meeting is preferred so that we can get to know each other and ensure that your needs are properly understood. As such we have PPC Training Offices in the following locations where you can pop-in and speak to our PPC Team. If are based further away that’s no problem, we perform a lot of our meetings and on-boarding sessions through Microsoft Teams.
Intertec House, 1 Tomlins Avenue,
Frimley, Camberley, Surrey, GU16 8LJ
Email: info@intertecdatasolutions.com
Phone: 01276 691199
Other Services Offered By Intertec
Intertec offers more than just PPC expertise; our diverse teams deliver a range of business solutions, from web design and SEO to email marketing and hosting services, tailored to support your growth. Explore how our specialised services can meet the unique needs of your business.
Google Ads Training Frequently Asked Questions
Google Ads training is suitable for business owners, marketing managers, in-house digital teams, and anyone responsible for managing or overseeing a company's paid advertising activity. Our sessions are tailored to your existing knowledge level, so no prior experience with Google Ads is required to get started.
The duration varies depending on the depth of learning required and the size of your team. Most clients complete their core training across a series of sessions spanning four to eight weeks, with ongoing support and refresher sessions available thereafter.
We offer both in-person training at our offices in Surrey and Hampshire, and remote sessions delivered via Microsoft Teams. We are happy to accommodate whichever format suits your team and location best.
Yes, all of our Google Ads training is bespoke and built around your business, your target audience, and your sector. We use your own campaigns and real-world examples from your industry throughout every session to make the learning as relevant and applicable as possible.
No prior knowledge of Google Ads is required to begin our training programme. We conduct an initial assessment to understand where your team is starting from and structure every session accordingly, whether that means covering the absolute fundamentals of paid advertising or progressing straight into advanced campaign strategy and optimisation.
Absolutely. Every session is designed to be immediately actionable, concluding with practical takeaways and a clear set of next steps your team can begin applying to your Google Ads account right away. We ensure that learning always translates directly into tangible improvements in campaign performance rather than remaining as abstract theory.
Yes, we regularly deliver group training sessions for marketing teams of varying sizes. Group sessions are particularly effective as they build shared understanding and ensure your entire team approaches Google Ads with a consistent, coordinated strategy that everyone is aligned on.
Our training covers all major Google Ads campaign types including Search, Shopping, Display, and Local Services Ads. Sessions are focused on the campaign types most relevant to your business, ensuring the training always addresses what will make the greatest difference to your paid advertising results.
Yes, following each session participants receive supporting materials, reference guides, and a structured action plan to help consolidate their learning. These resources are designed to serve as a practical reference your team can return to long after the training programme is complete.
Whilst hiring an agency delivers results managed externally, Google Ads training empowers your internal team to build, manage, and optimise your campaigns in-house, giving you greater control and reducing long-term dependency on outside support. Many businesses find that combining in-house training with periodic agency support delivers the strongest overall results.
Yes. Google Ads evolves continuously, and our training always reflects the latest platform features, bidding strategies, and best practice guidance. We ensure your team is fully equipped to work with current tools including Performance Max campaigns, Smart Bidding strategies, and AI-driven audience targeting.
We cover performance measurement and reporting as a core part of every training programme, equipping your team with the skills to monitor key metrics, track return on ad spend, and clearly demonstrate the impact of their in-house Google Ads management. You will leave every session knowing exactly what to measure and how to interpret what the data is telling you.
We recommend an initial structured programme to build core competency, followed by periodic refresher sessions as the platform and paid advertising landscape continue to evolve. Google Ads is updated regularly with new features and changes to bidding algorithms, and staying current with best practice is essential to maintaining strong campaign performance over the long term.
Getting started is straightforward — contact our team on 01276 691199 or email info@intertecdatasolutions.com to arrange a free initial consultation. We will review your current position, discuss your advertising goals, and recommend the most suitable Google Ads training programme for your business needs.
