Google Shopping Ads Agency
Turn product searches into paying customers with a Google Shopping Ads campaign built to convert.
- Campaigns engineered for sustainable, long-term growth
- Complete feed setup and ongoing management for your Google Shopping account
- Product listings placed directly in Google search and the Shopping Carousel
- Transparent pricing from £400 per day
Get in touch today and let our team handle the technical side while you watch the sales come in.
📧 Google Shopping Ads Enquiry
What is Google Shopping Ads?
Formerly called Product Listing Ads, Google Shopping Ads showcase your product image, price and current offer wherever shoppers are searching on Google. Getting your products into this format means uploading a structured product feed through Google Ad Manager, pulled directly from your eCommerce site. Google checks every item in that feed against its own requirements before anything goes live, so accuracy and formatting matter from the outset.
When someone searches with clear purchase intent, such as looking for a specific bed frame or appliance, Google matches that query to relevant product listings. Provided your feed is set up correctly, your products can appear in the Shopping Carousel, the prominent strip of results shown alongside standard search listings and the main driver of Google Shopping sales. There’s also the Shopping Tab, a separate space where every matching product appears regardless of whether Google selected it for the Carousel. Securing a place in the Carousel is the real goal, since that’s where the bulk of shopper clicks and conversions happen.
Alongside the Carousel you have the ‘Google Shopping Tab’ where-by all results related to that search term will appear even if Google did not deem them appropriate enough to be served in the Shopping Carousel.
Ensuring your products are listed in the primary spots on the Shopping Carousel will be your focus when running Google Shopping Ads as they make up the majority of clicks that come from your Marketing efforts on Google Shopping.
How important is Google Shopping?
Any Google Shopping Ads Agency will tell you it is the most important channel to focus on when building and growing your brand, the reason we say this is because of the stats that we know about how powerful Google Shopping can be for your business.
For example as of 2022 around 76% of all spending on eCommerce marketing by large companies is spent on Google Shopping and 36% of product discovery across all platforms happens on Google Shopping (that’s not including Google search results). Growing at 17.7% per year it is currently responsible for 1.2 billion searches per month on Google.com.
What this means for you as an eCommerce business is that Google Shopping is a major source of ‘high conversion potential’ traffic you need to be capitalising on. So significant is this source of high quality traffic that world leading eCommerce companies devote over 3/4ths of their marketing budget towards it due to the reliable ROI that it generates. With the ability to be exposed to millions of searches per month it is the fastest and most effective way to reach your the majority of your potential customers as an eCommerce business.
Why use a Google Shopping Ads Agency?
Google Shopping is unfortunately quite complicated to setup and requires PPC expertise to execute a campaign in a reliably profitable way. Most companies typically require an individual or team devoted specifically to Google Shopping which can incur costly on going staffing fees.
However with the ability to out-source this work to a specialised Google Shopping Ads Agency you will not only save on costs but you will likely experience better performance due to the extensive experience Agencies can have.
Specialist PPC Marketing Agencies such as ourselves at Intertec Data Solutions work with lots of different companies in lots of different niches learning what practices get the best results regardless of industry. We then apply those ‘industry-secret best practices’ to your Google Shopping Campaigns delivering the best results in the fastest time possible. Saving you money and plenty of head-aches…
Choosing the right Google Shopping Ad Agency
Intertec Data Solutions has 20 years experience in the digital marketing and business consultancy space. We have worked with thousands of companies over the years and have solved just about every problem a business can encounter. We approach problems by first understanding your business and your needs completely with a free consultation, we then set about finding the most efficient and effective route to solve your problems.
Our approach to Google Shopping is no different – we have in-house Google Shopping experts that work alongside our PPC marketing team to ensure we maximise your ROI with Google Shopping by understanding your brand needs first and then catering your Shopping Campaigns to those needs. We also provide feedback on ‘Conversion Optimisation’ insights we feel you will benefit from and if needed can provide a comprehensive optimisation service for your business.
Our Other Services
Our highly trained in-house professionals are able to offer many other services to get you from where you are now to where you want to be, we have such a wide range of specialities that there is bound to be a solution or selection of solutions that are perfect for what you and your marketing efforts are trying to achieve:
