These days everyone seems to have a blog. Kids are doing it, businesses are doing it, celebrities are doing it, even tired Mums are doing it.
It is a great way to attract new clients and sales enquiries. If you blog regularly about the core areas of your business, then you assert yourselves as experts in your field and will be at the fore front in the minds of your readers. Potential customers need to feel that a company has expertise they can trust and by pushing your company forward in this way, you become the obvious choice.
Blogging gives people a sense of getting to know you before they actually contact you. If potentialcustomers like what you say and how you say it then you have won half the battle already.
It gives you a huge reach and allows you to share yourthoughts and ideas with an almost unlimited number of people. Blogging gives you the potential to build your own publications and media assets. The number of bloggers turned authors is growing by the day almost.
Blogging helps your SEO (Search Engine Optimisation) Search Engines and Google especially love unique and new text. If you are regularly updating your website with new and unique text, then Google will reward you with higher rankings.
It will also help to build your social media and business networking following. Social Media such as Facebook and Instagram and business forums such as LinkedIn is the obvious way to promote your blog. This way you are giving your contacts regular, interesting and relevant information that will help grow awareness of your business and brand.
One negative aspect of blogging is that it can take up a large amount of time and businesses often cannot commit to that. It’s best to go down the little and often route and get your thoughts, opinions and business expertise published on a regular basis. This means it will not take up too much of your time and you can still reap the rewards of a prominent online presence.