Search Engine Optimisation (SEO) is an important aspect of online marketing. It helps businesses reach their target audience by increasing visibility on search engines like Google. (SEO) Search engine optimisation is the process of improving the ranking of a website in search results. Our SEO services are available for both small business owners and large corporations. So what is the first step to nailing your web page optimisation?
This is one of the most important aspects of SEO. You need to find out what people are searching for when they type keywords into the search bar.
There are several ways to do keyword research. One of the easiest methods is to use a free service called Google Adwords Keyword Tool. Simply enter your targeted keywords into the box provided and click “Search”. A list of suggested keywords will appear. These are some of the most popular searches performed by users. Google is the best keyword research tool as they are providing data based on what people are actually searching. There are other keyword search tools but to get the best results we use Google and Google Search Console.
Website Audit For SEO
Once you have identified keywords, it’s time to check whether your website is optimized for them.
You should also make sure that your site has been properly indexed by search engine spiders. This means that the pages on your site are visible to search engines. If your site isn’t listed, then it won’t show up when people perform searches. Again this is where you want to use Google Search Console to make sure your web pages are indexed. It is a simple procedure and these tools a free to use. In fact if you are not using them, please start to do so and they can provide great information on your website.
Link building is where the heavy lifting takes place.
The next step is to build links from other websites to yours, and link your own pages internally so that Google can see which pages are most important.
There are two main ways to do this: Guest posting and back linking. It needs some serious effort but you need to do this step as it’s a numbers game and you want more links than your competitors.
Create high quality content that will help your business stand out from the crowd.
If you’re looking to improve your website’s ranking, then you need to focus on creating high quality content. This means writing unique articles that answer questions people might ask when searching for products or services related to your industry. You should also make sure that your content is easy to read and understand so that users stay engaged with your site.
Social Media Marketing
Promote your business through social media platforms such as Facebook, Twitter, LinkedIn, etc.
In addition to promoting your business on social media sites, you can use them to interact with customers directly. By posting updates about new products, special offers, and other relevant news, you can keep your followers informed and encourage them to share your posts with others. This step is easily overlooked. Content creators are so busy creating the content they neglect to share it with the world. There are so many different places you can share so get creative.
If you would like to know more how we can help you, call us today for a free consultation. At the very minimum you will have a SEO road map to follow, or we can take the stress away and do it fro you.
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