For years the Internet has been a beacon of hope to budding businesses. A wide, open platform to promote yourself an your business to customers just waiting to buy your products and services. On the other hand, the Internet can be a dark place full of trolls, pop-up ads and disgruntled network admins drinking too much coffee. But fear not, Intertec can guide you through, teach you the potholes to avoid and the best way to market your business to the right people.
But getting found online isn’t just about how loudly you can shout. Web marketing is a sophisticated process with many different stages. While it might seem like a busy bar on a Friday night, all noise and chatter, it’s actually a selection of separate conversations, groups of people listening to a charismatic storyteller. That storyteller is your website, and those listeners are your visitors. By using the right web marketing channels, you are putting yourself in front of the right people. Our web marketing mix is carefully selected, and includes:
SEO & PPC
Our Search Engine Marketing combines search engine optimisation (SEO)
and pay per click (PPC) advertising services
. SEO services includes proper on-page optimisation, careful link building with keywords, new content creation, image optimisation and lots more.
For a long time now search engines like Google have loved new content. Rather than spending all that time updating your web copy once a month, blogs are a great way of getting your message out there. We employ some of the best local copywriters and wordsmiths to get your blog ranking high and read frequently.
Getting your business website up and running is one thing, but if it’s not being looked at it’s a moot point. So to help get your website in front of the right people, we suggest putting together some good old fashioned press releases and sending them out into the world. We’ll even help you write and promote them!
Social Media & Backlinks
You might not be a social butterfly, but one of the best ways to stand up and get noticed is by being present on social media. It’s a fantastic tool for building natural backlinks and most importantly, it gets people talking about your business.
But That Sounds Easy, Why Can’t I Do It Myself?
To put it simply, you can. But do you really want to? Media marketing is a full time job, and each of the things we mentioned above will take up a lot of time and effort that you could spend doing your job and earning money. Not only that, but effective web marketing requires a lot of specialist skills in a number of different fields, with years of experience and time investment to make it a success. Do you have that much time to dedicate?
But don’t despair. If you can’t tell a Panda from a Hummingbird you’re not alone. Google is a sly old fox. They have evolved their algorithm to pay close attention to natural backlinks, social signals and quality content. Google now actively punishes websites that it deems to be trying to game the system by lowering their search ranking. By employing a specialist in web marketing or a digital marketing consultant, you can ensure that your web ranking is in safe hands. Sound good? Then what are you waiting for?