The main benefit of Google PPC search ads is that it gives you the ability to target your ads at people who are interested in what you have to offer. It also gives you the opportunity to show your ads based on where they’re located, which is important if you’re a local business.

Google ads are an efficient and effective way to advertise on Google. They are an affordable option for most businesses and they can be used to generate high quality traffic and leads.

Google search ads provide the opportunity to reach a broad audience, with a few clicks of the mouse. Businesses can target their customers not only with the search term used, but also based on location, language, device type, and more.

The ads that you see in the search engine results page.

Not so many years ago the only place you wanted your website to appear was an organically listing at the top of the first page in a Google Search. That was the listing that got most traffic.  While it is still true that the organic listing is the most clicked page link in a search result. Ads are getting significantly more hits and traffic that before.  Searchers are becoming more comfortable clicking them, knowing they will be what they are looking for.

One of the reasons for this is that there is less and less space on the first page of a search. It only takes 4 ads and some call out extensions and site links to make sure the first organic listing is below the fold. When you include the search bar and the local business stack, even being the first organic result means you’re halfway down the page. It’s no surprise then that Google Search ads are the ones getting the clicks.

What are Google Ads and What are the Ad Extensions?

Google Search Ads are the ads that you will see on a search engine results page. They are paid listings that appear on a search engine results page, also known as SERP. There are many different types of Google search ads, and they can be sorted by category or keyword.

Ad Extensions

Ad extensions allow advertisers to include additional information about their business with their ad copy to provide more information about their product or service to searchers. Also ad extensions can be added at any time during an account’s active campaign and will not affect performance metrics like Quality Score or Cost-Per-Click (CPC).

So if you are serious about being found on the first page of a Google search and be seen above the fold, perhaps it’s time to talk to us about running a search ad.  It might be more cost effective than you think.

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